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Complete Definition of "working emotion"

English

Noun
en-noun|sg=working emotion

  1. (Advertising) the feelings created by the sales messaging in a commercial as seen in the flow of emotion|Flow of Emotion graph.

#:While aesthetic emotion measures consumer feelings toward the look and feel of an ad, it�s the working emotion that shows advertisers how people feel about the sales proposition.

See also
w:advertising|advertising
w:Copy Testing|copy testing
aesthetic emotion
flow of emotion
Picture Sorts

Revision and Credits for"working emotion"
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